Visual Communicator

Hello! I’m a multidisciplinary visual communicator, born on August 30, ‘82 in Caracas, Venezuela. Currently residing in Los Angeles, CA. I got my bachelor's degree in 2010 as a Graphic Designer at Pro-Diseño (css-vzla) and I’ve been working as a Visual Communication Freelancer for 20 years.
Download my CV

My Skills

Analyzing perception, how human interaction works and to be able to translate that into a functionality fascinates me. The simplification of processes and the adaptations of communication strategies into digital ecosystems are my favorite puzzles to solve. Understanding human dynamics in isolated situations to create digital metaphors, virtual environments and user experiences has been a joyful challenge for me since I naively approached this subject.
Translating the perception of every non-visual stimulation into an image has always been a natural and intuitive skill for me. Graphic design has always been my passion, since the day my kindergarten teacher called my mom because “I was drawing all the time”, then seeking higher education on visual communication till becoming and growing into the professional I am today. I love to take an idea, concept or strategy and turn that into a combination of graphic signs capable of visually communicating a message.
This is my intellectual puzzle of choice. To make a visual interpretation of a business strategy or simply digging deeper into an idea that you want to communicate, drives me to identify which are the most suitable signs, shapes, colors and fonts, to build a visual identity that combines harmony, impact and a remarkable eye impression. For me the ultimate creative reward is to be able to conceive a new visual code, a graphic system which will be the identity of a new brand.
I’m a huge animation fan, a tremendous geek of it but as a professional my approach is different. I’ve been trying to use and understand video as another valuable (in motion) sign from the realm of visual communication. Making visual interpretations by creating graphic dynamics to sync with live music is my hobby as a Vj, I love to give people something to get visually lost in while they are enjoying music.

My Tools


  • PC Desktop (built by me): AMD FX-8, 32GB RAM, 4GB ASUS HD7.
  • Laptop SONY VAIO T: INTEL i7, 16GB RAM, 2GB Nvidia GT7.
  • Camera CANON 7D.
  • MIDI Controllers Nano KORG [ NanoPad, NanoKontrol y NanoKey ].


Windows and Mac, I’ve always worked on Windows and I’ve also built every single one of my work stations, from my first 486 to my current AMD FX-8. I can also work with the Mac OS without any problems; it is just a matter of preferences.

Design Software

Everything listed below has been self-taught, as a reaction to different project needs, academic tasks and personal curiosity.


  • Photoshop
  • Illustrator
  • DreamWeaver
  • AfterEffects
  • Premier
  • Audition
  • InDesign
  • Flash
  • FireWorks
  • Bridge

Web Languages

  • HTML5
  • CSS3
  • Js

Microsoft Office

  • Word
  • Excel
  • PowerPoint

Academic Info

Institution: N.E.U. Nueva Esparta University.
Location: El Hatillo, Edo. Miranda, Venezuela.
Degree: 4th Semester in Design Business Administration.
Academic period: 2001 – 2003
Institution: Pro Diseño.
Location: La Florida, Caracas, Venezuela.
Degree: Graphic Designer.
Academic period: 2003 – 2010
Institution: U. E. Nuestra Señora del Rosario.
Location: Baruta, Edo. Miranda, Venezuela.
Degree: High School Diploma in Science.
Academic period: 1995 – 2000


  • Spanish [Native Tongue]
  • English

Work experience

Dog Haus - Fast Casual Chain

Position: Senior Brand Designer.
Role: Design Leader.
Objective: Keep a coherent and unified visual identity.
Specialty: Visual Communicator and Branding.
Vippo – E-Wallet Platform for LATAM

Position: IA (Information Architect).
Role: User Experience Designer.
Objective: Create an user experience based on an digital wallet context for Latin America.
Specialty: Visual Communicator, IA, UX and UI.
Educatablet Servicios C.A. – K12 Web Tools and Mobile Apps Development Company

Position: IA (Information Architect).
Role: Lead Designer, IA, UX and UI Designer.
Objective: Understand the user under the process context to design the information flow.
Specialty: Visual Communicator, IA, UX and UI.
AW Oveja Negra Saatchi & Saatchi, Venezuela. The Lovemark Company - Advertising Agency.

Position: UX Designer.
Role: Virtual Experiences Consultant.
Objective: User study for business intelligence oriented to mass consuming.
Specialty: Visual Communicator, IA, UX and UI.
Corporación Simple 77 C.A. Web and Mobile Professional Services Company.

Position: Web Developer.
Role: Design and mockup web products.
Objective: Design digital strategic solutions for microbusiness.
Specialty: Visual Communicator.